Use Your Facebook Business Page to Sell More!
Skilled Trades business owners can promote their business effectively if they use social media. One of the best ways is with a Facebook business page.
Whether it is finding new leads, providing your future customers with information regarding your business, skills and works, or creating a community for your current customers, Facebook does it all! Below are the top 5 reasons why your skilled trades business needs a Facebook Page.
Facebook can help you to talk to your customers. If people have a question, social media is increasingly becoming their go to. So, giving them a communication channel on Facebook helps with customer service.
TIP: Have replies ready for certain common questions (for example: prices, location, contact information etc.)
There is a Facebook group for almost everything, you can use them to gather information about your target market. Join a group to see what your customers like and dislike.
You could build your brand using Facebook! Posting about your company, non-business interactions etc. What do you want to be known as? Are you a fun company? Posting memes and fun work stories might be helpful! Or are you their source of professional information? You can post DIY tips and industry news.
4) SELL - FIND NEW CUSTOMERS/BE DISCOVERED
You can improve your credibility by talking to prospective customers on Facebook groups. Give them DIY advice, answer any questions they might have. Soon, you’ll become a source of information they can trust, and you will most likely end up with a loyal customer!
Having a Facebook page also gives your credibility on Google. It’ll help with your SEO ranking.
I hope you found this article useful. If you don’t have a Facebook page, create one today! You can DOWNLOAD our FREE GUIDE that will help you to create the BEST possible FACEBOOK PAGE for your skilled trades business. Check it out!
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