Use Your Facebook Business Page to Sell More!

Skilled Trades business owners can promote their business effectively if they use social media. One of the best ways is with a Facebook business page.

Whether it is finding new leads, providing your future customers with information regarding your business, skills and works, or creating a community for your current customers, Facebook does it all! Below are the top 5 reasons why your skilled trades business needs a Facebook Page. 


Facebook can help you to talk to your customers. If people have a question, social media is increasingly becoming their go to. So, giving them a communication channel on Facebook helps with customer service.

TIP: Have replies ready for certain common questions (for example: prices, location, contact information etc.)


There is a Facebook group for almost everything, you can use them to gather information about your target market. Join a group to see what your customers like and dislike.

3)      BRAND

You could build your brand using Facebook! Posting about your company, non-business interactions etc. What do you want to be known as? Are you a fun company? Posting memes and fun work stories might be helpful! Or are you their source of professional information? You can post DIY tips and industry news.


You can improve your credibility by talking to prospective customers on Facebook groups. Give them DIY advice, answer any questions they might have. Soon, you’ll become a source of information they can trust, and you will most likely end up with a loyal customer!

5)      SEO

Having a Facebook page also gives your credibility on Google. It’ll help with your SEO ranking.


I hope you found this article useful. If you don’t have a Facebook page, create one today! You can DOWNLOAD our FREE GUIDE that will help you to create the BEST possible FACEBOOK PAGE for your skilled trades business. Check it out!

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