5 Tips to Dominate Local Marketing
Starting a business can be rewarding and challenging at the same time. New companies can struggle with managing sales, marketing, and providing fantastic customer service. In this article, we will give you five tips to help you save time and grow your business:
1. Build authentic relationships and networks on Social Media
Marketing means to inform and educate customers, and social media helps build relationships. When creating posts for your social media networks keep those points in mind. To start, determine your customers' needs and then write to inform. For example, provide tips on how to solve a problem before they need to call you. If your tips solve their problem, they'll keep coming back to you.
Daily Engagement. This is the key to strengthening the relationships with your social media followers. When they ask something, answer.
Quality Content. Don't fill your social media feed with self-serving promotions. Instead, ensure your posts are entertaining or helpful.
Embrace Feedback. Whether positive or negative, respond to all comments and reviews. Show customers that your business treats everyone with patience and respect.
Run Researched Promotions. This section is of the utmost importance. When advertising, you need to ask yourself: if you saw this ad and needed services like yours, would you click on it? Consider how to get your ad in front of people who need your services along with what would make the viewer click on your ad. Now, define your customer and determine how to target them. Then, create content to highlight your expertise and provide offers customers can't refuse.
2. List Your Business on All Online Directories
DO NOT SKIP THIS STEP. Make sure customers can find your business by listing with various directories. Doing so will improve your search rankings and your websites SEO. Remember, no matter the quality of your business, if customers can't find you, you're missing out.
Get started with the top 5 search directories:
Note: Be sure to use the exact same contact information on every listing…this is extremely important for Google search rankings.
3. Content Ideas for Your Business
Every business owner I talk to either "doesn't have time" or they "don't know what to write." What if I told you that taking 15 minutes each day to write will lead to dominating your local search rankings? To help you get past your writer's block, we've put together a list of 8 topics that will work for any business:
Share a customer success story (this is my favourite)
Answer frequently asked questions
Profile an employee – people care about businesses who care
Give an update on your business, maybe you’re hiring or having an employee BBQ
Promote an upcoming event
Share lessons you’ve learned as a small business owner
Showcase your favorite community event
Share a personal story
Don't get hung up on your writing skills. Start writing about anything, and if you need help with editing, ask a friend. If you don't know whom to ask you can try a free tool like http://www.hemingwayapp.com/.
4. Ask your Customers for Online Reviews
Everyone knows that word of mouth has always been the best way to grow your local business. Except now, you can reuse your customer referrals over and over. With tools like Facebook and Google, you can access to 97% of consumers who start their search online. And when 9 out of 10 say that reviews impact their decisions, your goal should be to get as many reviews as possible.
5. Ask for Help
If one of your friends or family members wanted your help, would you help them? The chances are that you would probably be happy to lend a helping hand. Your friends and family members will feel the same about helping you. Running a business is difficult, and you don't have to do it on your own.
Remember, companies like ours have a goal to make a profit but also a mission to help people like you succeed. If you need help with anything and don't know whom to ask, please ask us!